Facebook CEO Mark Zuckerberg is in Washington D.C. Tuesday to testify before Congress about customer privacy, this after it was revealed in March that research firm Cambridge Analytica gained access to the personal information of as many as 87 million Facebook users.
"We care about the user experience. And we're not going to traffic in your personal life," Cook said of Apple. "I think it's an invasion of privacy."
Cook made the comments during an interview with MSNBC's Chris Hayes and Recode's Kara Swisher, which was taped in late March and aired April 6.
"Privacy to us is a human right. It's a civil liberty," he said. "[I]n something that is unique to America, you know, this is like freedom of speech and freedom of the press, and privacy is right up there for us."
Cook said Apple has always protected the data of its customers: "This is not something that we just started last week, when we saw something happening. We've been doing this for years."