Shu said his experience on the ground allows him to "know what riders want better than anyone else," — namely flexibility — and he continues to work with governments to find a balance in the "trade-off" between flexibility, pay and benefits.
But he certainly doesn't expect a celebrity reception when he drops off an order. An American of Chinese descent, 38-year-old Shu says he still enjoys a degree of anonymity despite the company's quick international expansion to more than 150 cities in 12 countries.
"There's one lesson I learned that was completely unexpected," Shu said of his delivery practice. "I've learned that no one ever wants to talk to you when they're hungry. They just shut the door and that's about it."
He doesn't mind. He didn't launch Deliveroo to become a famous entrepreneur, he said he simply wanted to satisfy his passion — food — and recommended other hopefuls follow the same tack.
"My biggest piece of advice is do something that you actually care about personally," said Shu.
"Literally, I just wanted to create a company to deliver great food quickly," said Shu. "That was really it. I didn't have any other ideas."