The company announced more than 30 new partnerships at its NewFront presentation in New York on Monday night, an annual presentation of video content for advertisers.
"We're not guessing: We're listening," Twitter's head of content Kay Madati said at the event. "People on our service tell us directly what they want to see through conversations on Twitter."
Daily video views have doubled over the past year, according to Twitter, and the company hopes adding more premium programming will attract new advertisers and audiences. Video makes up half of Twitter's advertising revenue, the company said during its earnings report on April 25. It said its NewFront 82 percent of users interact with brands on its platform.
Advertisers spent $13 billion on digital video last year according to eMarketer, but by partnering with traditional media companies Twitter may be able to dip into the $71 billion television advertising budget. Its increasing efforts to create shows with online influencers may also chip away at YouTube's dominance.
New video coming to Twitter includes:
The company also announced it would launch Creator Originals, Powered by Niche, a division dedicated to helping online influencers create scripted series for Twitter. Niche is Twitter's creator network. It will also debut Live Brand Studio, a program to help marketers create live content on Twitter.
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