Iba Masood is the co-founder and CEO of TARA, the Intelligent Product Builder. Iba is a YC Alum, and was part of YCombinator's Winter 2015 class. She was recently awarded Forbes 30 under 30, for the 2018 list, under the field of Enterprise Technology. In August 2017, Iba became a permanent resident of the United States, through the EB-1A award, which presents individuals of outstanding ability with the green card. She is also a past winner of the MIT Global Business Plan competition, and a recipient of the UN ITU Young Innovator's Award.
Iba has been featured in TechCrunch, Wired and Huffington Post for her work in algorithmic pre-screening mechanisms for recruiting, and is passionate about machine learning in the world of work. She has spent the last seven years building mechanisms for pre-screening and project deployment in software, for hundreds of enterprise customers. Iba is the youngest winner of the Cartier Women's Initiative Award, and has an undergraduate degree in Finance from the American University of Sharjah, graduating magna cum laude at the age of 19. She has also previously worked at McKinsey & Co, and GE.