A lot of people use the wrong tone in their emails, a recent analysis of nearly 350,000 messages from productivity software firm Boomerang finds. And it can hurt you: People write back significantly more often when you get the tone of your email right.
Boomerang data scientist Brendan Greenley looked at messages from mailing list archives of over 20 online communities from different industries, extracted the opening and closing lines of each email and correlated them to the response rate each email received. His main takeaway? Be friendly.
"Perhaps we should move past the era of formal salutations," Greenley notes in a blog post. "Messages that struck a more informal, conversational tone from the start got more responses."
Here's what Boomerang found are the most effective email openings and closings in terms of getting someone to write you back.