In his annual letter to shareholders last year, Bezos explained why he treats every day like day one at his company. He says the philosophy helps to stay as alert as he needed to be in Amazon's early stages, when the company was constantly experimenting, failing and learning.
"Day 2 is stasis," he wrote. "Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1."
Friedman says that for her, personally, the quote helps her remember that each day she has to make progress towards a goal, or she'll lose the opportunity to move her business forward.
"I do believe that complacency is the killer of every great company," she says. "So I really ascribe to his message."
As one of very few women holding a CEO title, Friedman credits a lot of her success and boldness to attending an all-girls school for 10 years.
"I actually do think it made a difference," she said on an episode of CNBC's Life Hacks Live. "While I had a brother at home, I was able to go to a place where I could feel like I could ask any question I wanted."
The executive says that being educated in that environment made it comfortable for her to explore different areas of study confidently.
"I could feel that it was OK to be smart, and that I really loved math and science, and so I was able to really propel myself into those fields and not really have any of those sort of social pressures that sometimes co-ed environments can create," she explained. "I really actually loved being in an all-girls school."
Now, as a power player in a male-dominated industry, Friedman hopes that she'll be measured by her achievements.
"I don't feel any extra pressure, honestly, as a female CEO – I think that you should just look at it as just making sure that I'm performing properly for the shareholders and for the clients," she said.
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