Rhiannon Anderson has about 50 pairs of high heels in her closet. But she never wears them.
"We're kind of in the countryside," said Anderson, a stay-at-home mom in Alpharetta, Georgia. "If you wear high heels people will look at you weird."
Instead, Anderson, 39, spends most of her days in sneakers. And she's not the only one.
As American fashion has slowly become more casual, so has footwear. That trend has become especially apparent in women's sneaker sales, which have surged 37 percent throughout the U.S. in 2017. Meanwhile, sales of high heels have declined 11 percent during the same time period, according to the NPD Group's Retail Tracking Service.
Brands like Nike, Adidas, Dr. Scholl's, Roxy, Puma, Steve Madden and UGG, are just a few of the names that are getting the benefit of women slipping into more comfortable footwear. The trend is twofold: Consumers want comfort, and there are more options across all shoe categories.