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Best Buy’s big sell-off could soon be a buying opportunity, says market watcher

Best Buy shares were sinking Thursday following a first-quarter beat that failed to impress Wall Street. The problem, according to one market watcher, was that expectations were too high.

"It was priced to perfection going into the number," Boris Schlossberg, managing director of FX strategy at BK Asset Management, told CNBC in an email Thursday.

Best Buy shares declined by about 8 percent on Thursday even after a quarterly beat on its top and bottom lines. U.S. online sales rose, though at nearly half the pace of a year earlier.

A sharp run-up to all-time highs last week made Schlossberg cautious on jumping in heading into earnings. He says that a price under $70 would become a scale-in buy where he adds to his position as the price decreases. Best Buy traded around $70 on Thursday.

Best Buy's guidance and overall performance confirm Schlossberg's long-term bull case for the retailer. In an appearance on CNBC's "Trading Nation" on Wednesday, Schlossberg said the company had done well in its strategy to survive in a tough retail environment.

"They've done a great job of figuring out how to do the bricks-and-clicks model and they've certainly rationalized their costs, the dividend is very good," Schlossberg said. "At this point, a lot of the good stuff is kind of discounted so I like it long-term."

Michael Bapis of the Bapis Group at HighTower Advisors is bullish over the long term but is sitting on the sidelines for now.

"We're taking a wait-and-see approach," Bapis said on Wednesday's "Trading Nation." "It has run up so much, trading at all-time highs."

Best Buy's recent quarter does give Bapis confidence in its future direction, though. Sales growth was driven by strong consumer demand, and e-commerce sales still look good, despite a slowdown, Bapis said in an email to CNBC on Thursday.

"We would definitely own it long term because this space is in a technological boom that's going to happen and keep happening for the next 20 to 40 years," Bapis said Wednesday.

Best Buy shares were on track to close Thursday with its worst daily performance since August. Its stock is still up 2 percent for the year.

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Trading Nation is a multimedia financial news program that shows investors and traders how to use the news of the day to their advantage. This is where experts from across the financial world – including macro strategists, technical analysts, stock-pickers, and traders who specialize in options, currencies, and fixed income – come together to find the best ways to capitalize on recent developments in the market. Trading Nation: Where headlines become opportunities.

Sara Eisen

Sara Eisen joined CNBC in December 2013 as a correspondent, focusing on the global consumer. She is co-anchor of the 10AM ET hour of CNBC's "Squawk on the Street" (M-F, 9AM-11AM ET), broadcast from Post 9 at the New York Stock Exchange.

In March 2018, Eisen was named co-anchor of CNBC's "Power Lunch" (M-F, 1PM-3PM ET), which broadcasts from CNBC Global Headquarters in Englewood Cliffs, N.J.

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