The American tech juggernaut is reportedly looking at organic light-emitting diode, or OLED, panels, which make images appear brighter and sharper compared to another technology used for some smartphone screens — liquid crystal display, or LCD.
The smartphone maker recently started planning three new iPhone models for next year and decided that all of them would have OLED panels, the report said, citing unnamed industry sources.
CNBC reached out to Apple for comment but did not immediately hear back.
At the moment, only the iPhone X uses OLED, while the iPhone 8 and iPhone 8 Plus both have LCD screens. Apple was already expected to employ OLED tech in two of its three models to be shipped later this year, according to Appleinsider.
OLED screens result in rich displays, but they are also more expensive. That is why they are usually seen in high-priced smartphone models like the iPhone X.
Apple had been trying to improve the iPhone's display technology with OLED to differentiate its smartphones from competitors, according to Jerry Kang, senior principal analyst at IHS Markit.
Still, the tech giant would only be able to "shift to using OLED panels for all iPhone models once it achieves the market demand with competitive price," Kang told CNBC.