When retailers partner with Google, it gives their products visibility and makes it convenient for consumers to purchase them online. For the tech giant, its shopping service is important in helping to win back product searches from Amazon and to stay relevant in the voice-powered future of e-commerce.
The partnership would open a channel for JD.com to sell to consumers outside China, especially at a time when trade tensions between Beijing and Washington are high.
JD.com Founder and CEO Richard Liu told CNBC recently that a trade war would be "horrible" and it would end up hurting a lot of American brands. He also said current uncertainty gave the company pause over its U.S. expansion plans.
The Chinese e-commerce company competes aggressively with Jack Ma's Alibaba in China's massive e-commerce market. Both companies have invested significantly in technology, retail and logistics to win over consumers.
For example, JD.com had been testing out drone delivery services to reach China's rural consumers while keeping the logistics cost relatively low.
The e-commerce player also has the backing of another major Alibaba rival — Chinese tech giant Tencent, which is involved in business areas including social networks, digital payments and gaming. It also operates China's largest social messaging platform, WeChat.
JD.com's partnership with Tencent allows the e-commerce company to sell directly to consumers through the WeChat app.
At the same time, JD.com also teamed up with U.S. retail giant Walmart in the grocery business. Reports said Walmart opened a small high-tech supermarket in China where consumers can use smartphones to pay for items that are mostly available on its virtual store on online platform JD Daojia, an affiliate of JD.com.