As the competition among meal kit companies such as Blue Apron and Hello Fresh heats up online and expands sales into supermarkets, Chick-fil-A is offering customers yet another alternative.
Known for its antibiotic-free chicken, the company is the first major U.S. fast food chain to launch its own line of fresh prepared meals for diners on the go who want more than just its signature chicken fingers. Chick-fil-A will sell its "Mealtime Kits" at 150 restaurants in and around its headquarters in Atlanta starting Aug. 27. These kits contain pre-measured ingredients and can be picked up from the drive-thru, front counter or ordered through the Chick-fil-A One app.
“We know our guests are busier than ever and need a variety of convenient dinner options," Michael Patrick, an innovation program lead at Chick-fil-A who is leading the Mealtime Kits launch, said in a statement. "We’re excited to offer Mealtime Kits as a new way for us to serve our guests by providing fresh ingredients to enjoy a delicious meal at home.”