Shares of Apple lost just a fraction of 1 percent during the session. Earlier in the day, the stock reached a new high of $195.96.
Meanwhile, Facebook suffered its worst day ever after its second-quarter earnings report. Amazon, which reports earnings after the bell Thursday, lost almost 3 percent during the session. Twitter fell 3 percent after a shot from President Donald Trump, and Microsoft fell roughly 1 percent.
The S&P tech sector ended trading 1.6 percent lower.
Google parent Alphabet also weathered the sell-off. Shares gained 0.75 percent Thursday.
Apple reports its quarterly earnings next week, as it nudges closer to $1 trillion market value. The stock is up 15 percent on the year and more than 25 percent in the last 12 months.