Entrepreneur Kylie Jenner makes an estimated $1 million per sponsored post on her Instagram, which makes her the highest paid celebrity influencer on the social media platform, according to the 2018 Instagram Rich List compiled by Hopper HQ, an automated Instagram scheduler. Jenner is followed by singer Selena Gomez, who gets $800,000 per sponsored post, and star soccer player Cristiano Ronaldo, who earns $750,000.
Together, these and other up-and-coming stars contribute to the $1 billion influencer market, which is expected to double in value by 2019.
"Everyone has seen or responded to influencer marketing, whether they know it or not," Hopper HQ co-founder Mike Bandar tells CNBC Make It. "We thought it would be interesting to explore the inner workings of the marketing channel, celebrate the growth of the industry and inspire those who want to be influencers."
In July, Jenner became the youngest person on the Forbes list of America's Richest Self-Made Women with an estimated net worth of $900 million, thanks primarily to the social-media-driven popularity of Kylie Cosmetics. Still, Bandar acknowledges, that she can command so much for one post is impressive: "Even in industry standards, getting paid anywhere near $1 million is eye-wateringly high."
Here are the top 10 highest paid individuals on Instagram in 2018, according to Hopper HQ, ranked by how much each one charges per sponsored post.
