Apple just hit $1 trillion, but expect a pullback soon, warns technician 

Apple just hit $1 trillion market cap, a never-before-seen milestone for a U.S. publicly traded company.

As the stock sits at those records, the rally could be putting Apple on its well-worn path leading to a pullback, says Frank Cappelleri, chief market technician at Nomura Instinet.

"I'm long-term bullish on Apple, but I think no matter what time frame you're looking at, you realize it's not a straight shot higher," Cappelleri told CNBC's "Trading Nation" on Wednesday, a day before Apple crossed the milestone.

Since April 2017, Apple has enjoyed a number rallies averaging an advance of 15 percent.

"After each advance, we see declines. All of these together average about 10 percent to the downside," said Cappelleri.

Apple's current rally stretches from its June low when it bottomed at just below $181. Since then, it has rallied just over 14 percent, shy the 15 percent average advance over the past 16 months.

"I can see this maybe going a touch higher to maintain the average but again I would not be surprised at all if you see another pullback which could ultimately be a buying opportunity," said Cappelleri.

Even with a pullback, Apple is a must-own, given its long-term fundamentals, says Boris Schlossberg, managing director of FX strategy at BK Asset Management.

"Think of Apple as an iOS ecosystem with very, very sticky customers," Schlossberg said on Wednesday's "Trading Nation." "People pretty much once they become an Apple customer stay a lifetime member, and the company is really starting to benefit from that."

Its software and services segment only makes up a relatively small 13 percent of total revenue, but is rapidly growing. Over the past four fiscal years, the segment has averaged 17 percent sales growth.

"The fact that it's going to have this ecosystem continuously providing revenue for it you have to be a buyer of Apple at this point," Schlossberg added.

Overall revenue reached a record for its June quarter, Apple reported Tuesday evening. The company anticipates 14 to 16 percent sales growth for its fiscal fourth quarter.

Vote to see results
Total Votes:

Not a Scientific Survey. Results may not total 100% due to rounding.


Trades to Watch

Trader Bios


Trading Nation is a multimedia financial news program that shows investors and traders how to use the news of the day to their advantage. This is where experts from across the financial world – including macro strategists, technical analysts, stock-pickers, and traders who specialize in options, currencies, and fixed income – come together to find the best ways to capitalize on recent developments in the market. Trading Nation: Where headlines become opportunities.

Michael Santoli

Michael Santoli joined CNBC in October 2015 as a Senior Markets Commentator, based at the network's Global Headquarters in Englewood Cliffs, N.J.  Santoli brings his extensive markets expertise to CNBC's Business Day programming, with a regular appearance on CNBC's “Closing Bell (M-F, 3PM-5PM ET).   In addition, he contributes to CNBCand CNBC PRO, writing regular articles and creating original digital videos.

Previously, Santoli was a Senior Columnist at Yahoo Finance, where he wrote analysis and commentary on the stock market, corporate news and the economy. He also appeared on Yahoo Finance video programs, where he offered insights on the most important business stories of the day, and was a regular contributor to CNBC and other networks.

Follow Michael Santoli on Twitter @michaelsantoli

Read more