BRIEF-Kellogg Says Cereal Category Has Cut Its Decline In Half From Last Year; Needs More Innovation And Communication To Get Back Into Growth

Year; Needs More Innovation And Communication To Get Back Into Growth@

Aug 2 (Reuters) - Kellogg Co:

* KELLOGG - CFO SAYS THE DSD IMPACT IS EFFECTIVELY RESET OF GROSS MARGINS IN U.S. SNACKS RELATED TO CO'S EXIT FROM DSD- CONF CALL

* KELLOGG - CFO SAYS OPERATING PROFIT MARGIN DECREASED YOY IN Q2, PRINCIPALLY REFLECTING A STRONG DOUBLE-DIGIT INVESTMENT IN BRAND BUILDING

* KELLOGG CFO - Q3'S OPERATING PROFIT MAY BE FLATTISH WHILE Q4 SHOULD BE UP STRONGLY

* KELLOGG CEO- CEREAL CATEGORY HAS CUT ITS DECLINE IN HALF FROM LAST YEAR; NEEDS MORE INNOVATION AND COMMUNICATION TO GET BACK INTO GROWTH

* KELLOGG CEO- OUTLOOK FOR MORNING FOODS HAS NOT CHANGED FOR 2H; STILL EXPECT TO SEE PROFIT PRESSURED BY INCREASED INVESTMENT Source text for Eikon: Further company coverage: