McDonald's announced the company and its franchisees are investing $6 billion on the construction and modernization of most of its restaurants by 2020.
According to McDonald's, the transformed restaurants will feature:
- Modernized dining rooms with globally and locally inspired decor, new furniture and refreshed exterior designs
- Digital self-order kiosks
- Remodeled counters to allow for new table service
- Digital menu boards inside and at the drive through
- New designated parking spots for curbside pick-up through mobile order and pay
- Expanded McCafé counters and larger display cases
In addition to the investments to modernize the restaurant, McDonald's has also introduced McDelivery with Uber Eats at more than 5,000 U.S. restaurants.
The "Golden Arches" still have a massive global reach, and the McDonald's brand of cheeseburgers, chicken nuggets and french fries remains recognizable around the world. But on its critical home turf, the company is toiling to stay relevant. Kale now appears in salads, fresh has replaced frozen beef patties in Quarter Pounders, and some stores now offer ordering kiosks, food delivery and barista-style cafes.
"Clearly, we've gotten a little more sophisticated in our menu development," McDonald's CEO Steve Easterbrook said in a phone interview.