Rhyce Lein, general manager of GuavaPass, tries out each studio partner before engaging them, often squeezing in workouts before work, over lunch or even in between meetings. He said that's been vital for building relationships and developing the business.
"It's so important for all of us who work for GuavaPass, especially those of us on the leadership team to be ambassadors for the brand," said Lein. "In working out at the studios daily ourselves, we stay in tune with current fitness trends and consumer behavior and can act fast to adapt to customer needs."
Liu added that those face-to-face relationships have also led to many referrals, which have helped grow GuavaPass over the years.
"I think from our position, when we look back at the last three years, a lot of the connections we made were from second- and third-degree connections," said Liu. "They weren't ones we anticipated but because we were always open to meeting people they would connect us."
He recommended that other aspiring entrepreneurs "take every opportunity" to build similar relationships and ask for referrals, as they may just provide the first step in getting their business off the ground.
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