Tech's hottest IPOs of the year, including Beyond Meat and Zoom, dropped on Monday, falling more than the broader market.Technologyread more
Sen. Bernie Sanders announced a plan Monday to forgive the country's $1.6 trillion outstanding student loan tab, intensifying the higher education policy debate in the 2020...Personal Financeread more
"We do not seek conflict with Iran or any other country," Trump tells reporters in the Oval Office.Politicsread more
While earnings usually come in substantially ahead of expectations — as much as 4 or 5 percentage points is not unusual — the downward direction in the outlook doesn't speak...Earningsread more
"We missed being the dominant mobile operating system by a very tiny amount. We were distracted during our antitrust trial. We didn't assign the best people to do the work,"...Technologyread more
PatientsLikeMe was bought by UnitedHealth following a review by Trump's Treasury Department, which scrutinized the start-up because it's backed by Chinese cash.Technologyread more
Some traders think the energy rally is about to wane, despite the sector being one of June's big winners.ETF Edgeread more
Stocks with this one feature are poised to crush the market after a rate cut, according to Goldman Sachs.Marketsread more
An Air Canada passenger traveling to Toronto from a weekend in Quebec City found herself stranded alone on the tarmac and in the dark, in what she described as a "nightmare."Airlinesread more
When Victoria's Secret exited the swimsuit business in 2016, it opened the floodgates for start-ups to conquer that market.Retailread more
U.K. online bank Monzo raised $144 million in a fresh round of funding led by the U.S. start-up accelerator Y Combinator.Technologyread more
The nine-year bull market is at a historic threshold, but don't get carried away celebrating just yet.
The bull run turns 3,453 days old Wednesday after the close of trading. That makes it the longest market rally, besting the previous record from October 1990 to March 2000.
And that has given many investors reason to cheer since the S&P 500 index climbed more than 320 percent from its low of 666 in March 2009.
Despite those gains, the effects of the financial crisis still loom. Recent research from the Federal Reserve Bank of San Francisco estimates that the crisis cost every American about $70,000 in lost lifetime income.
Investors' memories, however, seem to have recovered. A Bank of America Merrill Lynch survey of fund managers found that they are the most bullish on U.S. stocks than they have been since 2015.
Still, a downturn — or even a correction — can come at any time.
Financial advisors offer the following tips for how you can make sure you are prepared before a big dip.
After downturns, the market has always recovered, said David Karp, co-founder of PagnatoKarp, though some recoveries have taken longer than others.
But trying to time the market is consistently a losing proposition, he said.
"You can get it right once, and I'll call it luck," Karp said. "But getting it right twice is what you really need to do. … You've only won if you figured out when to get back in."
If you've worked hard to achieve a certain level of wealth, it is important to protect your money.
"Most people who are type A play to win," Karp said. "But once you achieve a certain position or certain place in life, it almost makes sense to play not to lose."
When investing, ask yourself if the reward is worth the risk.
"Make a decision from having been really thoughtful as opposed to just relying on the hope that the bull market continues and it continues to go up," Karp said.
Three things all investors should keep in mind when investing are their risk tolerance, time horizon and liquidity needs, according to Michael Conway, CEO of Conway Wealth Group.
"A portfolio really needs to tie back to total financial planning, overall cash needs and retirement modeling, rather than trying to time the market," Conway said.
If you keep those goals in mind, you will be less inclined to sway your portfolio with the market's ups and downs, he said.
Take a look at your investments and gauge what has underperformed and what has outperformed the market, said certified financial planner Marguerita Cheng, CEO of Blue Ocean Global Wealth.
"If something has outperformed, it may make sense to pare back that position" and reallocate those funds to underperforming areas, Cheng said.
That helps to achieve the goal you should be shooting for: buying low and selling high.
"You don't want to rebalance too much but at least at a minimum once a year," Cheng said.
Karp recommends investors have as much as 18 months of their money in cash.
That money, combined with routine interest and dividends, can make it so you know where the funds for your lifestyle for the next two to three years are coming from.
"Cash is absolutely priceless if you have it when you need it," Karp said. "And need it means in a market sell-off of 40 or 50 percent, you have the buying opportunity of a generation."
More from Personal Finance:
How investing $5 a day can lead you to $1 million
Here's how long $1 million lasts in retirement
Yes, you need to save for retirement. But don't forget to plan for your dreams