On Friday, Mr. Liu — whose Chinese name is Liu Qiangdong but who goes by Richard in the English-speaking world — was arrested over alleged sexual misconduct. Police officials in Minneapolis said they were treating the case as an active investigation. In Minnesota, the term "criminal sexual conduct" covers a range of nonconsensual sexual contact.
JD.com has maintained that Mr. Liu was falsely accused, and on Monday said he had been released without being charged and without having to post bail. The executive has hired lawyers but has returned to work in China, the company said, without saying when he arrived in the country.
Throughout, Chinese internet users have obsessed over the minutiae of the case, many of them getting a crash course in the American legal system in the process.
"This photo of Liu Qiangdong is called a mug shot," a blogger and journalist who goes by the name Anti wrote on WeChat, the ubiquitous Chinese messaging and social media platform. Anti went on to explain that mug shots were considered public information in the United States, and can be released to the media.
Descriptions of "probable cause" and "released pending complaint" were also widespread. There were even photographs and audio recordings of John Elder, a spokesman for the Minneapolis Police Department.
Others speculated over Mr. Liu's marriage to Zhang Zetian, who rose to fame as a student when a photo of her holding a cup of milk tea was widely shared on social media. Nicknamed "Sister Milk Tea," Ms. Zhang met Mr. Liu while she was studying in the United States, and they married in 2015. The couple have been both praised and criticized in China for cataloging online the intimate details of their lives, including their wedding and Ms. Zhang's pregnancy.
Mr. Liu's arrest also prompted derision. In a previous video interview, he had insisted he had not married Ms. Zhang for her looks. "I am face blind," he said. "I can't tell who is pretty and who is not."
Referring to those remarks, one online user joked, "Maybe he mistook the other woman as Sister Milk Tea. He is face blind, after all."
Beyond online comments, the case also put a spotlight on JD.com's fierce rivalry with the Chinese e-commerce giant Alibaba, and in particular the clash of personalities between the companies' founders.
If the most intense reality show in the United States is national politics, business feuds take top billing in China. The workings of the government are carried out in a black box, off limits to media scrutiny and public discussion, but antagonism in the business world is carried out in the open. Among the business tycoons, the heads of China's internet companies are the hottest stars, the leaders of JD.com and Alibaba chief among them.
Where Mr. Liu is like an aggressive boxer — a straight talker and a formidable disciplinarian — Alibaba's executive chairman, Jack Ma, is more of a tai chi master, skillful at gentle maneuvering. Even before his arrest in Minnesota, Mr. Liu was in the news a lot with a colorful private life and blunt speaking style.
Born in a poor part of the eastern province of Jiangsu, Mr. Liu has made much of his Everyman credentials. Able to afford meat only once or twice a year, his family typically ate sweet potatoes and corn as dinner staples. Until recently, he would put on a helmet and JD.com's red uniform to make deliveries on a three-wheeled electric bike. He calls the 100,000-odd deliverymen who work for JD.com his "brothers," and often trumpets how much better they are paid than those employed by competitors.
As it has grown, JD.com has become a serious competitor to Alibaba and, increasingly in recent years, the two are going head to head, vying for the attentions of growing numbers of affluent online shoppers in China.
Both companies have tried to lure popular brands to open virtual stores on their sales platform, a battle playing out most aggressively in fashion, traditionally Alibaba's stronghold. Mr. Ma's company scored a major victory in 2015 when Uniqlo, the Japanese casual wear company, quit JD.com to sell its wares on Alibaba's platform. Last year, a group of apparel merchants also made the jump, a move that JD.com's chief financial officer said on a recent earnings call that the company was still recovering from. (Alibaba has denied it pressured any brands into exclusive arrangements.)
There is no love lost between the two men, either. Mr. Ma famously once said that JD.com would eventually end as a "tragedy," because its business model was excessively labor and capital intensive. Mr. Liu, for his part, has accused Alibaba of not doing enough to fight fakes on its platform, a charge Mr. Ma has denied.
It is little wonder, then, that many Chinese internet users responded to the news of Mr. Liu's arrest by posting photographs of Mr. Ma laughing.