The U.S. had plans to hike duties on at least $250 billion in Chinese goods to 30% from 25% on Tuesday. Despite the partial trade deal, some banks on Sunday wrote that tariff...Marketsread more
The industry has pulled in $322 billion over the past six months, the fastest pace since the second half of 2008.Marketsread more
The potential deal would shift Neumann's already diminished voting power to the Japanese conglomerate, according to the Journal.Technologyread more
Hunter's vows to forgo any foreign work follow a slew of unsubstantiated attacks by President Donald Trump accusing him of corruption.Politicsread more
Fisher was initially defiant amid the backlash in an interview with Bloomberg, in which he said he had "given a lot of talks, a lot of times, in a lot of places and said stuff...Personal Financeread more
Airlines continue to delay when they plan to have the planes back again with no sign from regulators on when the planes will be approved again.Airlinesread more
Turkey's invasion of northeastern Syria began Wednesday after Trump ordered U.S. troops to pull back from the area.Politicsread more
While Warren's ad about Facebook isn't true, the company's own policy allows politicians to make such false claims in paid advertising.Politicsread more
Typhoon Hagibis made landfall south of Tokyo on Saturday evening. By Sunday around 376,000 homes were left without electricity, and 14,000 without running water across Japan....Weather & Natural Disastersread more
SpaceX and Boeing are each in the final stages of developing the spacecraft needed for the U.S. to once again fly astronauts.Investing in Spaceread more
Bryn Mawr's Jeffrey Mills believes the market needs more time to break out of its slump.Trading Nationread more
Thursday's opening kickoff isn't just the start of the 2018 NFL season, it's also the beginning of Pizza Hut's tenure as the official pizza sponsor of the league.
Pizza Hut has been an underdog in the pizza wars for several years, but the chain hopes its sponsorship will help turn the tide. The Yum Brands unit has already done some advertising and promotions around the National Football League draft, but this is its first real opportunity to entice football fans to order more of its pies.
Pizza Hut is adding a feature called Game Plan to its app to offer customers deals on the days their favorite teams play. Three hours before kickoff, a reminder will be sent to customers to see if they want to pizza to be delivered for the start of the game or during halftime. Customers will also be able to sign up for giveaways including $100 Pizza Hut gift cards and a trip to the Super Bowl in Atlanta in February.
As consumers move toward online and digital ordering, Pizza Hut chief brand officer Marianne Radley said it's important for the company to adapt. Fans are even shifting to watching more sporting events on mobile devices and social platforms like Twitter and Facebook.
Pizza Hut has trailed Domino's in converting customers to ordering online and via mobile. Domino's tech prowess has been credited with driving the brand's market share growth in recent years.
Pizza Hut is using the charismatic duo of Antonio Brown and Juju Smith-Schuster of the Pittsburgh Steelers in its new advertising campaign. Smith-Schuster was previously featured in Pizza Hut's doorbell dance campaign during the NFL draft in April.
For Pizza Hut, football season is always a strong time for sales, Radley said. Having this partnership with the NFL will only make those sales stronger, she said.
Pizza Hut intercepted the sponsorship from Papa John's in February after its rival had a public falling out with the league following criticisms made by Papa John's founder and then-CEO John Schnatter. In November, he had blamed shrinking viewership of NFL games on protests during the national anthem and said that caused a dive in pizza sales at his restaurants. At the time, Pizza Hut said it had not seen the same impact on its sales.
However, the controversy lingers, and if it results in fewer fans watching football, then Pizza Hut will likely have fewer people seeing its promotions.
There is a great opportunity for Pizza Hut to make market share gains. Schnatter has continued to make media blunders since his comments last year. Notably, his use of the N-word on a conference call has resulted in a more than 10 percent slide in July sales at restaurants open more than a year.
For customers feeling queasy about Papa John's, Pizza Hut is extending this invitation: Join Pizza Hut's rewards program before Sept. 15, place one order of $10 or more and your next pizza is free.
"If you are unhappy with Papa Johns or any of the competitors, come join our rewards program," Radley said.
Papa John's is bracing for weaker sales in the second half of the year and possible store closures, so having a competitor entice its already wary customers could exacerbate its traffic issues.
"Our approach to this partnership is about the fans," Radley said. "We're not just slapping a logo on a pizza box."