As Amazon revs up its private label business with new household goods and clothing brands, the company is quietly rolling out another way to get more exclusive products onto the site.
Amazon is inviting outside companies to "join the Amazon family of brands," according to a web page for "Our Brands." At the bottom of the page is a link where manufacturers can sign up to make products that become part of Amazon's own collection of private brands.
Meanwhile, Amazon has a job posting up that promotes the "Amazon Accelerator Program," which is luring manufacturers who want to create made-for-Amazon products. Another job listing from this week says the Private Brands team is seeking a leader to "help build a new program to rapidly expand our selection."
It all adds up to an ambitious effort by Amazon to offer brands that can't be found anywhere else, as CEO Jeff Bezos pushes his commerce site into competition with some of the world's best known consumer businesses, which also happen to be among Amazon's top partners.