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The company said the kits will help homeowners prevent losses. It is the first digital insurance storefront of its kind on Amazon's website, according to Travelers.
"Smart home technology is making it easier for all of us to monitor our homes and help protect us from some of the most common causes of damage," Michael Klein, president of personal insurance at Travelers, said in a release.
Shares of Travelers closed down 2.6 percent on Wednesday.
The smart home kits include:
The kits are currently available for preorder on the storefront and will be released Thursday.
Eligible Travelers insurance customers will get a discount on their home insurance policies if they buy a smart home kit.
Analysts have speculated that the home insurance market could be another area for Amazon to disrupt. In August, Reuters reported that the internet giant spoke with European insurers about the creation of a price comparison website in the U.K.