The opening will bring Amazon one small step closer to its reported goal of opening as many as 3,000 of its futuristic Amazon Go stores by 2021.
So far, Amazon Go stores are in three locations in Seattle, the home of its headquarters, and one in Chicago. Its latest location in San Francisco was opening Tuesday. Amazon Go shoppers never wait in line to check out. Instead, they scan an app when they walk into the store, and then Amazon Go uses so-called Just Walk Out technology, including sensors, deep learning algorithms and computer vision to automatically charge customers for their goods.
The new Amazon Go location would reportedly be in Brookfield Place, a lower Manhattan mall and office complex that houses large corporate offices including Time Inc. and American Express.
Amazon declined to comment on the report.
Amazon has made multiple brick-and-mortar plays in recent months. In September, it announced plans to open a store in New York's SoHo with items rated 4 stars and above on its website.