Japan and South Korea are part of a complex and tightly linked supply chain that produces electronic goods such as smartphones and laptops.Technologyread more
A different oil pricing dynamic has been evolving with new supply calculations based on the U.S. as the world's largest producer.Market Insiderread more
The Massachusetts senator's alarm-sounding on consumer debt neglects to measure it against the growth in the economy and the ability to pay.Economyread more
Stocks in Asia Pacific edged up on Tuesday morning following overnight gains on Wall Street as the earnings season rolls on.Asia Marketsread more
More than half of Venezuela's 23 states lost power on Monday, according to Reuters witnesses and reports on social media, a blackout the government blamed on an...World Politicsread more
Equifax will give consumers a range of options for monitoring their credit or making claims of fraud or data misuse, part of a $425 million restitution fund.Technologyread more
The deal between the White House and Democrats was earlier expected to raise the debt ceiling for two years and permanently end the sequester.Politicsread more
Britain's Antstream is jumping into the cloud gaming battle with a streaming platform for retro titles. And Tencent just backed the company.Technologyread more
American comedian Hannibal Buress, who stars in "The Eric Andre Show," has made a recent transition into the world of business as an angel investor — but there's an important...How I Made Itread more
The deal could be announced as soon as next week, according to the report.Technologyread more
President Donald Trump held "constructive" discussions on a range of economic issues including trade and national security issues.Technologyread more
The U.S. and U.K. are working together to tackle ad fraud, a huge problem for brands that has meant they are potentially wasting billions of dollars online.
Companies that buy advertising programmatically via automated systems that involve numerous online processes between ad exchanges and publishers, are at risk of having their ads "clicked" on by bots instead of humans. It's a problem that the World Federation of Advertisers (WFA) estimates could cost businesses $50 billion by 2025, and is one of the easiest and most lucrative forms of digital crime, according to a 2016 report from Hewlett Packard Enterprises.
Online publishers have even had bots create fake versions of their websites, meaning marketers pay for advertising that nobody sees.
To combat this, the U.S.'s Trustworthy Accountability Group (TAG) and the U.K.'s Joint Industry Committee for Web Standards (JICWEBS), announced an initiative on Tuesday, where approved companies in the U.K. will be able to use a "Certified Against Fraud" stamp from January 1, 2019. The program has been in use in the U.S. since 2016.
TAG helps businesses get certified by providing a payment ID system, so companies can make sure they are paying genuine suppliers, as well as a list of fraudulent IP addresses that brands can blacklist. For a website to get certified, TAG requires publishers to disclose their paid-for traffic, and use ads.txt, a way for them to show which companies are authorized to sell their ad inventory.
The U.K.-U.S. initiative means advertisers can expect to see a reduction in fake clicks, according to Mike Zaneis, president and CEO of TAG, which first announced its partnership in January. "In the U.S., companies using TAG-certified channels have seen an 83 percent reduction in fraud compared to the broader industry average. The U.K. and U.S. will now benefit from one standard in both markets," he said in an emailed statement.
Large advertisers have been scrutinizing their online media supply chains. In a January earnings call, Procter & Gamble's Chief Financial Officer Jon Moeller said the company had improved "media transparency, " which led to it reducing wasted advertising while increasing the number of people it reaches, including by cutting the number of ads served to bots.