GE plunges after slashing dividend - four market experts weigh in on what investors should do now

It's looking dim for shares of GE.

The former industrial giant hit its lowest level in a nearly decade on Tuesday – briefly breaking below $10 - after the company cut its dividend to just one cent per share.

Here's how four market experts are trading the move:

· Jack DeGan of Habor Advisory says that although the dividend cut was a necessary decision for the company, many of its investors will pay the price. "The street is not willing to wait for the 2 to 3 years for Mr Flannery's plan to unfold. That's just too long of a horizon for most investors to be patient," he explained. "There are [a] very large percentage of shares owned by retired employees and individuals [that] were relying on the dividends."

· Stephanie Link, Head of Global Equities Research at Nuveen believes that even though the stock has been under significant pressure it still has potential for a turnaround. "It trades at ten multiple and okay fine if you think those numbers have to come down," she said." "It's still at a really reasonable valuation and you've got this leadership that is actually putting a game plan in place."

· Josh Brown, CEO and Co-founder of Ritholtz Wealth Management, warns that from a technical perspective there's no reason why individual investors should be buying General Electric. "This is a stock that on the charts has shown you absolutely no indication that it's turning," he explained. "There has never been any indication that the downtrend, which is now years, is showing any fatigue."

· John Inch, Analyst at Gordon Haskett, says that GE's tie up with the SEC and nearly tapped out dividend suggest more problems could unfold in the future. "Retail investors really should not be owning a name that is under accounting investigation and the company took an equity capital raise off the table," he warned. "We think GE Capital is going to owe billions of dollars more in the future, we're just starting to see the covers start to unravel here."

Bottom Line: GE has a number of critical issues to work through before it looks attractive again. Investors should steer clear of the stock for the time being.


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Michael Santoli joined CNBC in October 2015 as a Senior Markets Commentator, based at the network's Global Headquarters in Englewood Cliffs, N.J.  Santoli brings his extensive markets expertise to CNBC's Business Day programming, with a regular appearance on CNBC's “Closing Bell (M-F, 3PM-5PM ET).   In addition, he contributes to CNBCand CNBC PRO, writing regular articles and creating original digital videos.

Previously, Santoli was a Senior Columnist at Yahoo Finance, where he wrote analysis and commentary on the stock market, corporate news and the economy. He also appeared on Yahoo Finance video programs, where he offered insights on the most important business stories of the day, and was a regular contributor to CNBC and other networks.

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