Food & Beverage

7-Eleven in Indonesia was popular — but that didn't save it from total failure 

Here's what went wrong with 7-Eleven in Indonesia

Indonesia's first 7-Eleven  opened in 2009 and became a popular hangout spot for consumers. At their peak in the Southeast Asian country, they numbered 190 stores, offering free Wi-Fi and a seating area for guests while selling fresh local meals and traditional 7-Eleven snacks like the Slurpee. Despite the chain's popularity, the franchisee, PT Modern Internasional, shuttered all remaining 161 stores there in 2017.

Watch the video above to see why 7-Eleven in Indonesia flopped.