Toyota is making fast, high-performance versions of its popular Camry and Avalon sedans, swimming against the tide of consumer demand for SUVs and crossovers.
The Japanese automaker said Friday it plans to release the new versions of the mid-size Camry sedan and full-size Avalon — better known for hauling families or ride-share passengers — under Toyota's TRD badge, which stands for Toyota Racing Development, Toyota's in-house performance tuning shop. Toyota already offers TRD trims on some cars, trucks, and SUVs. For example, the TRD Pro trim is available on Toyota's popular Tacoma mid-size pickup truck, and there is a TRD Special Edition of the Toyota 86 sports car.
But in a bid to keep its sedans exciting when consumers are running toward taller vehicles, Toyota is bringing them to the track.