Facebook is on track to post its longest losing streak ever, and some say there's more pain ahead

Facebook is facing a mountain of problems.

The social media giant's stock fell nearly 5 percent on Monday, hitting its lowest level since February 2017, as the social media company came under fire after a damaging report about its top management in The New York Times.

Facebook is poised to close its third straight month in the red, which would mark its longest monthly losing streak on record. Furthermore, Facebook is on track for its longest quarterly losing streak since 2013, and its first full year of losses since going public. According to some experts, the stock isn't done falling.

"Technically, when I look at this, there's no question that we've violated the long-term uptrend support line off of the [2014] lows. We've got some support that's going to come in right around $130, but better support coming in at $114," Craig Johnson, chief market technician at Piper Jaffray, said Friday on CNBC's "Trading Nation," adding that he would stay on the sidelines here, rather than putting fresh money to work, or "further reduce positions on it at this point."

The shares are on track for their third straight month of losses, something they've never done before, and their second straight calendar quarter of losses, which they haven't seen since 2013.

Others are negative on the stock in the near term, but say it could be a value play in the long run since its valuation has fallen so severely. Mark Tepper, CEO of Strategic Wealth Partners, told "Trading Nation" that he finds its price-earnings to growth ratio, or PEG ratio — a measure of a stock's value by taking its price-earnings ratio and factoring in its earnings growth rate — reasonable at this juncture.

"If you have a two- to five-year time horizon, Facebook actually looks really attractive at these levels," Tepper said.

Still, the short term will likely be difficult for the stock with mounting headwinds.

"The market has been absolutely punishing companies with decelerating growth, and that's exactly what you're seeing with Facebook. I don't think there's any light at the end of the tunnel anytime soon. They're making some pretty aggressive investments to deal with improving their ad transparency, getting rid of fake accounts, eliminating fake news, and that's going to be a drag on profits in the near term," he said.

Facebook shares have declined 25 percent this year.

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Trading Nation is a multimedia financial news program that shows investors and traders how to use the news of the day to their advantage. This is where experts from across the financial world – including macro strategists, technical analysts, stock-pickers, and traders who specialize in options, currencies, and fixed income – come together to find the best ways to capitalize on recent developments in the market. Trading Nation: Where headlines become opportunities.

Michael Santoli

Michael Santoli joined CNBC in October 2015 as a Senior Markets Commentator, based at the network's Global Headquarters in Englewood Cliffs, N.J.  Santoli brings his extensive markets expertise to CNBC's Business Day programming, with a regular appearance on CNBC's “Closing Bell (M-F, 3PM-5PM ET).   In addition, he contributes to CNBCand CNBC PRO, writing regular articles and creating original digital videos.

Previously, Santoli was a Senior Columnist at Yahoo Finance, where he wrote analysis and commentary on the stock market, corporate news and the economy. He also appeared on Yahoo Finance video programs, where he offered insights on the most important business stories of the day, and was a regular contributor to CNBC and other networks.

Follow Michael Santoli on Twitter @michaelsantoli

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