Instacart hires Instagram manager to boost growth

InstaCart employees fulfill orders for delivery
Patrick T. Fallon | Bloomberg | Getty Images
InstaCart employees fulfill orders for delivery

Instacart said on Tuesday it hired Bangaly Kaba as vice president of growth from Facebook's Instagram as the grocery delivery startup tries to make itself a household name.

Kaba, who had been with Facebook since 2014, said in a statement to Reuters that his team helped double Instagram's monthly users to more than 1 billion in about two years, and he saw the opportunity for similar growth at Instacart.

"While the two 'Instas' are inherently different products, I see the same growth potential in Instacart that I saw in Instagrams early days," he said.

As part of Instacart's product organization, Kaba's unit will be focused on attracting customers and turning them into paying members of a grocery service that competes with Amazon.com Inc and several boutique players to bring online grocery orders direct to Americans' doorsteps.

Instacart's previous growth chief left in September.

The company raised $871 million from investors, including U.S. hedge fund Tiger Global Management, in recent weeks, valuing the startup at nearly $7.9 billion.