Audi just unveiled its challenge to the Tesla Model S

Key Points
  • Audi lays down its marker in the luxury electric Sedan market.
  • The e-tron GT is to be in full production by late 2020.
  • It will be the third mass produced electric car offering from the German auto firm.
Tesla has new competitor from Audi

German auto manufacturer Audi has given car fans a preview of what its first production electric sedan could look like.

The e-tron GT, a concept car, was unveiled at the LA Auto Show in California on Wednesday; it continues Audi's fight to wrest electronic car sales from U.S. rival Tesla.

The car, set to arrive in showrooms in 2021, is to be powered by a 590-brake-horsepower motor and should reach 60 miles per hour in less than 3.5 seconds.

"One feature that not all the competition can match is the option of fully utilizing the [vehicle's] acceleration potential several times in succession," the company said in a statement.

Audi unveils all-electric vehicle e-tron to take on Tesla

The top speed is regulated at 149 miles per hour (240 kilometers per hour) to maximize the range that Audi claimed for the concept car would be over 248 miles. A guide on range for the full production car was not offered.

Audi didn't announce a price for the production version either, but the car will be entering the arena of Tesla's Model S, which starts retailing at $78,000.

The 90-kilowatt hour lithium ion battery in the GT concept can be charged either by using a cable or by wireless induction.

The cable option employs Audi's 800-volt electrical architecture that will charge to 80 percent in 20 minutes. Audi said the car can also be recharged at public charging points with lower voltages.

Tesla has no advantages over competing electric vehicle makers: Bob Lutz

For wireless, the process is much slower. "Audi Wireless Charging" is a pad with coil installed permanently on the floor where the car is to be parked. A magnetic field is created between that and another coil in the car. Audi said its e-tron GT concept can reach full charge overnight.

Audi already has two electric cars in production for the mass market, the e-tron SUV, which hits the market next spring, and the e-tron Sportback, due to follow later in the year.

The e-tron SUV which will go from 0 to 60 mph in 5.5 seconds, will carry a base price of $74,800 and is able to reserve now. Audi says an 80 percent charge is possible in half an hour and the firm is working with Amazon to offer in-home charging.

WATCH: This man was so fed up trying to get his Tesla fixed that he ended up doing it himself

Tesla owner frustrated so fixes his own Model S: easy as 'Legos'