Customers seem to be growing more comfortable ordering with Amazon's voice assistant, Alexa, with the company saying people used it for shopping three times as much as last year. Amazon's Alexa was the most popular app in the U.S. on Apple's App store Wednesday, meaning lots of devices were likely activated on Christmas Day.
Amazon famously declines to disclose specific sales or Prime subscription data when it boasts about sales during peak shopping times like Black Friday and Amazon Prime Day. The Wall Street Journal reported last week that the Securities and Exchange Commission has asked Amazon to start disclosing how much revenue it books from Prime subscribers, but Amazon has resisted, saying those figures aren't essential.
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Here's a first look at Amazon's new microwave, Echo Auto and Alexa Hunches