Amazon is set for a bull run in 2019 as shares could surge more than 20 percent, according to a new report from Pivotal Research Group.
In a research note published Monday, analyst Brian Wieser initiated coverage of Amazon with a $1,920 price target for the end of the year, roughly 21 above the stock's current level. That price would put company's valuation close to $1 trillion.
Amazon's stock is currently priced at $1,575 and has a market valuation of $770.3 billion.
"Despite its current massive size, we see Amazon's opportunities as mostly unconstrained based on a successful track record of capitalizing on consumer and IT department spending," Wieser wrote.
The analyst said Amazon will continue to take a bigger slice of global consumer spending, which totalled $45 trillion in 2018, according to Euromonitor. Wieser said platforms like Amazon will increasingly rely on physical store locations in the same way that traditional retailers like Walmart and Target are turning to digital platforms.
"Amazon will be increasingly indifferent as to whether or not a sale is fulfulled in part or in whole online or at a store," he wrote.
The research firm estimates Amazon's digital advertising business will continue to be a source of revenue growth after accelerating more than 70 percent in 2018. Amazon took third place in U.S. digital ad sales in 2018, behind Google and Facebook, according to market research company e-Marketer.