Facebook COO Sheryl Sandberg acknowledged on Sunday that the embattled social media giant "understands the deep responsibilities we have," as it strives to earn back users' trust following months of controversies over user privacy protection and data sharing.
"At Facebook, these last few years have been difficult," she said, speaking at the DLD conference in Munich. "We need to stop abuse more quickly and we need to do better to protect people's data. We have acknowledged our mistakes."
The public backlash really erupted last year when Facebook was accused of misusing its users' personal information, amid after reports found political consultant agency Cambridge Analytica tapped millions of Facebook users without their explicit consent.
Following the reports in March, the FTC launched an investigation into the company's data practices. Now, the FTC is reportedly considering a imposing a "record-setting fine" against the social media company.