U.S.-based electronic cigarette company Juul Labs is hoping to launch its products in India by late 2019, a person familiar with the strategy told Reuters, marking one of its boldest bets to expand away from its home turf.
After recruiting Uber India executive Rachit Ranjan as a senior public policy strategist, Juul this month hired India-based Mastercard executive Rohan Mishra as head of government relations.
It plans to hire at least three more executives, including an India general manager, LinkedIn job postings showed. It also plans "a new India subsidiary," according to one posting.
"It (the plan) is currently at an exploratory stage, but the company needs people on the ground in India," the source said.
Juul's sleek vaping devices, which resemble a USB flash drive and offer flavours such as mango and creme, are a sensation in the United States but have drawn tighter regulatory scrutiny due to surging use among teenagers.