Twitter and Alphabet shares jump after Facebook's massive earnings beat shows online ad strength

  • Facebook's earnings beat helped lift its tech peers as it proved the strength of online advertising.
  • Alphabet, Twitter and Snap were all positive during after hours trading Wednesday.
  • Facebook said it has 7 million active advertisers across its platforms.
Sheryl Sandberg, Facebook COO, and Jack Dorsey, Twitter CEO, arrive to testify before a Senate Intelligence Committee hearing in Dirksen Building on the influence of foreign operations on social media on September 5, 2018.
Tom Williams | CQ-Roll Call Group | Getty Images
Sheryl Sandberg, Facebook COO, and Jack Dorsey, Twitter CEO, arrive to testify before a Senate Intelligence Committee hearing in Dirksen Building on the influence of foreign operations on social media on September 5, 2018.

Facebook's earnings beat helped lift its peers as it proved the strength of online advertising.

Twitter spiked nearly 3 percent after hours, Google parent company Alphabet jumped 1.6 percent and Snap saw a 1.4 percent bump. In a year where all of tech was viewed with increased skepticism due to privacy scandals, Facebook's earnings helped make the case that users and advertisers are not yet changing their habits.

Chief Operating Officer Sheryl Sandberg said on a call with investors that the company has more than 7 million advertisers across its services. In the U.S. and Canada, Facebook reported a nearly 32 percent increase in revenue while sustaining much slower growth in it monthly and daily active users, indicating the company is figuring out how to get more ad revenue from its existing user base.

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