Central banks bought more gold in 2018 than any year since 1967- WGC

* Gold demand rose 4 pct to 4,345.1 tonnes in 2018

* Central bank purchases surged 74 percent to 651.5 tonnes

* Jewellery consumption held firm at 2,200 tonnes

LONDON, Jan 31 (Reuters) - A surge in gold purchases by central banks to the highest since 1967 helped push global demand for the metal up 4 percent last year, the World Gold Council (WGC) said on Thursday. The world consumed 4,345.1 tonnes of gold in 2018, up from 4,159.9 tonnes in 2017, the WGC said in its latest quarterly demand trends report. Driving the increase were central banks which bought 651.5 tonnes - 74 percent more than in 2017 and the second highest annual total on record - as countries including China and Poland joined Russia, Turkey and Kazakhstan in adding to their reserves, the WGC said. Jewellery demand was relatively unchanged at 2,200 tonnes, with rising consumption in China, the United States and Russia offsetting a steep decline in the Middle East and a very slight fall in India. Retail investment in gold bars and coins grew 4 percent to 1,090.2 tonnes - helped by a sharp 222-percent rise in demand in Iran to almost 62 tonnes, according to the WGC. Interest from financial investors was lacklustre, with exchange-traded funds adding 68.9 tonnes to their holdings over the year, down 67 percent from 2017. That changed, however, in the final quarter of 2018, as rising economic uncertainty in China and elsewhere rippled through markets. Demand for gold in electronics and for jewellery fell as consumers scaled back spending, while investment demand rebounded and exchange-traded funds saw large inflows. Gold is traditionally seen as a safe investment in times of political or economic turbulence. "Economic uncertainty, slowdown, (and the) U.S.-China trade conflict supported investment flows," said the WGC's head of market intelligence, Alistair Hewitt. "The flip side is that it hit some elements of the market," he said, adding that this dynamic is likely to run through 2019. Hewitt said central bank purchases would likely be elevated again this year and that demand in the two largest gold markets, China and India, would likely remain firm, with China consuming 900-1,000 tonnes and India 750-850 tonnes in 2019. Global supply of gold grew by 1 percent to 4,490.2 tonnes last year, the WGC said.

WORLD GOLD DEMAND (T)*

2018 2017 Pct change Jewellery 2,200 2200.9 0% Technology 334.6 332.6 1% Investment 1159.1 1251.6 -7% - Bar & coin 1090.2 1045.2 4% - ETF 68.9 206.4 -67% Central banks 651.5 374.8 74% TOTAL 4345.1 4159.9 4% *Source: World Gold Council, Gold Demand Trends FY 2018

(Reporting by Peter Hobson; Editing by Elaine Hardcastle)