Super Bowl Sunday is almost upon us. The TV commercials are ready, the Bud Light is chilling, and the fans are getting into a frenzy ahead of the biggest football game of the year.
As the New England Patriots prepare to play the Los Angeles Rams at the Super Bowl, kicking off at 6.30 p.m. ET on February 3, retailers, broadcasters and sponsors will be waiting to cash in on the biggest sporting event in the U.S.
CNBC takes a look at who makes what.