In the U.S., we're encouraged on Valentine's Day to treat the ones we love to a romantic dinner, a box of heart-shaped candies or a sweet hand-written card.
But in Japan, the celebration takes on a different tone. Instead of lovers spoiling each other, Japanese tradition calls for women to give chocolates to male colleagues on Feb. 14. Men, then, reciprocate the gift-giving a month later on White Day, "an event dreamed up by chocolate makers in the early 80s to boost sales," according to The Guardian.
But both celebrations have come under fire lately as women push back on what they see as forced giving. Boyfriends and husbands receive honmei choco ("true feelings chocolate") while other men, such as coworkers, receive giri choco (literally, "obligation chocolate").