In a surprise release, Electronic Arts launched its battle royale game "Apex Legends" earlier this month.
Within a week of its launch, its total player count topped 25 million.
That runaway success is reflected in the performance of the video game stocks. While EA is up 6 percent this month, Activision Blizzard has tumbled 10 percent and Take-Two Interactive has plummeted 16 percent.
Five experts weigh in on what this means for EA and the rest of the space:
Correction: An earlier version of this article misidentified Russ Frushtick as Tim O'Shea, Jefferies tech equity research analyst.