Former Vice President Joe Biden has been receiving regular briefings from executives at digital and social media companies in order to learn strategies for appealing to young voters if he were to run for president again.
Biden has gotten advice from an executive at Twitter, according to a person with direct knowledge of the matter who would not disclose the executive's name.
"We work with elected officials, candidates and former politicians regularly when it comes to them getting the most out of Twitter," a spokesman for the company told CNBC. This person would not directly comment on Biden.
Critics of a potential Biden run have suggested that Democratic voters — and the electorate in general — may prefer a fresh face to take on President Donald Trump, who is 72, in 2020. Biden is 76 and has been a staple of the national political scene since the early 1970s. If he were to run, Biden would have to cultivate a digital operation to keep pace with rivals who have had a head start in developing a vast reach on social media.
People familiar with the matter also said that Biden's team is prepared to hire at least 20 social media experts who would advise him if he were to jump into the 2020 race.
The former vice president has also talked with Athan Stephanopoulos, president of NowThis News, an online outlet that specializes in creating and distributing viral short-form videos — and helped raise the national profile of potential 2020 Democratic candidate Beto O'Rourke.