Target hopes to lure younger shoppers by teaming up with preppy lifestyle brands.
In the past, it's sold exclusive merchandise from clothing company Lilly Pulitzer, shoe retailer Toms and rain boot brand Hunter. On Thursday, Target announced it will be teaming up with Vineyard Vines, best known for its shirts embellished with a logo of a smiling pink whale.
Target said the limited-edition collaboration will consist of home and outdoor goods, pet gear, clothing, accessories and swimsuits. It said items will cost as low as $2 and up to $120, but most will be less than $35. Vineyard Vines will launch at Target on May 18.