The European parliamentary election is the second largest democratic exercise in the world.Europe Newsread more
Buybacks have gotten a bad rap from both Republicans and Democrats. But stocks would be trading at a massive discount without them.Marketsread more
Fiat Chrysler and France's Renault could soon partner up to take on the sweeping changes to the global auto industry, according to a report in the Financial Times. The...Autosread more
Microsoft shares have gained 133% since November 2015, outperforming a tech "basket of unicorns" over that stretch.Technologyread more
The president's state visit comes amid tensions with carmaker Toyota over potential auto tariffs. Trump has repeatedly threatened Japanese and European carmakers with tariffs.Traderead more
When commercial real estate investor Manny Khoshbin spent $2.2 million on the fastest production car in the world, he had no idea it would very quickly also become the...Autosread more
The IRS is about to release a new draft of Form W-4, which will more closely reflect the changes stemming from the Tax Cuts and Jobs Act. For workers, that means they'll need...Personal Financeread more
The Mega Millions jackpot has spilled over $400 million. It would be the ninth largest winning since the game began in 2002.Personal Financeread more
Trump was speaking at a meeting of Japanese business leaders in Tokyo during his state visit to Japan on Saturday.Marketsread more
The biggest U.S. gasoline price surge in years is running out of steam just in time for the start of the summer driving season.Energyread more
The federal minimum wage has remained $7.25 per hour since 2009. But several states, and even some companies, have since taken matters into their own hands to pay employees a...Workread more
McDonald's announced plans to acquire a tech company — its largest deal in 20 years — as it continues to push its U.S. locations into the digital age.
The fast food giant said Monday it has agreed to buy Dynamic Yield, which specializes in personalization and decision logic technology. Dynamic Yield's technology will allow McDonald's digital drive-thru menus to change based on different factors, such as the weather and current restaurant traffic.
The deal is valued at more than $300 million, making it the largest McDonald's deal in two decades, people familiar with the matter said.
The acquisition is McDonald's latest move to incorporate more technology in its brick-and-mortar locations. In 2019 alone, the company is planning to spend nearly $1 billion to upgrade about 2,000 U.S. locations.Those renovations, like the addition of self-serve kiosks and digital menu boards, are meant to boost sales by increasing convenience for customers, although some franchisees have complained that the expensive project is hitting short-term sales without any payoff. Other investments, like in McDonald's mobile app, have helped the company gain access to more consumer data to fine tune its business.
The company said that it already tested the drive thru technology in several of its U.S. restaurants last year. It plans to roll it out to other U.S. locations this year, with international expansion on the horizon.
"With this acquisition, we're expanding both our ability to increase the role technology and data will play in our future and the speed with which we'll be able to implement our vision of creating more personalized experiences for our customers," CEO Steve Easterbrook said in a statement.
When the deal closes, Dynamic Yield will remain a stand-alone company and continue to work with clients other than its sole owner.