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Amazon is moving into health care, its next big market

VIDEO7:1107:11
How Amazon could change the pharmacy business
Key Points
  • Amazon could do a lot to fix the broken drug supply chain. 
  • It's a highly complex market, but it's worth billions of dollars for Amazon. 
  • Health experts say it's a matter of time before Amazon sells prescription medicines on its online marketplace.

Amazon has been described has the "everything store, " but it's missing one major category. And that's our prescription medicines. 

But that might soon change, in the wake of Amazon's roughly $1 billion acquisition of PillPack, an internet pharmacy. 

Health experts told CNBC that it's only a mater of time before Amazon starts selling prescription drugs on its online marketplace, and that it's assembling a team to do just that. For Amazon, pharmacy represents a multibillion market opportunity, but it's also highly complicated and will involve battling with some entrenched competition that has a vested interest in keeping drug prices high. 

But Amazon, with its scale, leverage, and supply chain expertise, could be the company to do it, the experts said.