Nigel Farage, one of the leaders of a campaign to leave the European Union, launched a new Brexit Party on Friday, promising to put "the fear of God" into lawmakers he accused of betraying Britain's decision to quit the bloc.
In the central English city of Coventry, Farage, 55, whose former party UKIP is credited by many with forcing Britain's 2016 referendum on EU membership, told supporters his party was fielding an impressive team in next month's European Parliament elections.
After Prime Minister Theresa May secured another delay to Brexit in Brussels this week, parties are now preparing for the European elections despite the government's insistence that Britain could still leave the bloc without having to take part.
But with parliament rejecting May's deal to leave the EU three times, most parties suspect they will have to take part in the elections on May 23 - which could become a rerun, albeit on a smaller scale, of Britain's Brexit referendum in a possible challenge to May's Conservative Party.
"I'm doing this because ... I did actually, rather stupidly, for a moment believe that we'd won," Farage said, taking aim at those who campaigned to stay in the EU, or so-called Remainers.