There aren't many products that can claim to have saved a brand, but the Outback is widely credited with turning things around for a struggling Subaru when it was introduced 25 years ago.
Little more than a tall version of the automaker's Legacy wagon, the first-generation Outback also helped set the crossover boom into motion. Crossover utility vehicles, or CUVs, are now the fastest-growing segment of the U.S. automotive market. For Subaru, in particular, the Outback has been a key to its ongoing success. The automaker's U.S. subsidiary last year recorded its 10th consecutive annual sales record.
So, the Japanese automaker has a lot riding on the sixth-generation Outback making its debut at the New York International Auto Show on Wednesday. Still sharing the same underpinnings as the latest version of the Subaru Legacy line, the new Outback is expected to become one of Subaru's first models to be electrified during a life cycle that will take it into the middle of the next decade.
Pricing for the 2020 Subaru Outback won't be released until closer to the new model's on-sale date next autumn. The current Outback starts at $26,345.