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UPDATE 1-GoDaddy profit misses estimates as costs rise

(Recasts paragraph 1, adds first-quarter details, background)

May 2 (Reuters) - Web hosting company GoDaddy Inc reported first-quarter profit well below Wall Street expectations on Thursday as costs rose and customer growth slowed down, sending its shares 4 percent lower in after-hours trading.

GoDaddy, which manages roughly a fifth of all global domains, said total costs rose nearly 14 percent to $691.2 million, as the company spent more on marketing and technology development.

Net income attributable to the company rose to $12.9 million, or 7 cents per Class A share, in the quarter ended March 31, from $3.3 million, or 2 cents per Class A share, a year earlier.

Analysts on average had expected earnings of 10 cents per share, according to IBES data from Refinitiv.

Total revenue rose to $710 million from $633.2 million, but was short of analysts' expectations of $711.2 million.

GoDaddy added 6.4 percent more customers in the quarter, whereas it had added over 17.4 percent new customers in the year-ago period. (Reporting by Shariq Khan and Arjun Panchadar in Bengaluru; Editing by Maju Samuel)