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Pound pressured as hard Brexiters emboldened in race to succeed May

* Sterling trades near 4-month lows after 3 weeks of losses

* PM candidate Boris Johnson says prepared for no-deal Brexit

* Graphic: World FX rates in 2019 http://tmsnrt.rs/2egbfVh

* Graphic: Trade-weighted sterling since Brexit vote http://tmsnrt.rs/2hwV9Hv

LONDON, March 28 (Reuters) - Sterling languished just off four-month lows on Tuesday, with risks of a no-deal Brexit seen rising as the battle to succeed Prime Minister Theresa May got underway.

The prospect of a no-deal Brexit, which most economists say would severely damage the British economy, has re-emerged as a key risk for sterling after May said last week she would step down as leader of the Conservative Party on June 7.

With the Brexit Party handing the ruling Conservatives a drubbing in last week's European elections, many Conservative candidates vying for May's job are under pressure to deliver a more decisive break with the EU when Britain is scheduled to leave the bloc on Oct. 31.

While foreign minister Jeremy Hunt said no-deal Brexit would amount to "political suicide," other candidates including front-runner Boris Johnson have signaled they are prepared for that if Brussels does not reopen negotiations over May's unpopular withdrawal agreement.

Sterling slipped 0.13% to $1.2657, having traded as low as $1.2605 last week. It was down 0.2% versus the euro at 88.405 pence to stand just off four-month lows.

"For the Brexit Party to get so many votes is a sign to politicians that people are not as afraid of the no-deal scenario as most members of parliament. So the no-deal risk has increased a bit," said Morten Lund, FX strategist at Nordea.

But no-deal Brexit probabilities remain around 15-20%, according to Lund, who expects lawmakers to call a no-confidence vote against any prime minister who chooses that route.

"It's more or less priced in that Boris Johnson will become prime minister so with the pricing now I don't see that much downside. I see sterling trading around these levels but with a downward bias," he said.

The pound has fallen for three consecutive weeks versus the dollar and euro. It has fallen 3% in May as May failed in her effort to find a Brexit compromise with the opposition Labour Party.

Options markets are indicating increasing jitters about the Oct. 31 deadline, with implied volatility contracts expiring after that date trading at a significant premium to those expiring earlier.

The premium for sterling puts -- the right to sell at a certain price -- has also risen compared to calls which confer the right to buy. (Reporting by Tommy Wilkes and Sujata Rao; editing by Jason Neely)