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-CFO@ (Recasts; adds quotes, background on exploration and production)
LEON, Mexico, June 20 (Reuters) - Petroleos Mexicanos will focus on shallow water projects and onshore plays, and avoid investing in its deepwater riches for now, as the ailing Mexican state-run oil company seeks to turn around a 14-year slide in crude production, a top official said on Thursday.
Chief Financial Officer Alberto Velazquez outlined the approach the state-owned oil company known as Pemex will take at a conference in the colonial city of Leon on Thursday.
He emphasized that Pemex has no plans to invest in costly and technologically complex deepwater projects in the Gulf of Mexico, but will instead focus its exploration and production budget on the country's shallow water and onshore potential.
"We are not going to invest in those types of developments," said Velazquez, referring to deepwater projects.
The vast majority of Pemex's current production comes from shallow water areas clustered around the southern rim of the Gulf of Mexico, off the coast of the states of Veracruz, Campeche and Tabasco.
While the company has drilled wells and made discoveries in Mexican territorial waters in the deepwater Gulf, and has a joint venture partnership in one such project with Australia's BHP Billiton, it has yet to produce any oil or gas there.
Pemex's current crude production averages just under 1.7 million barrels per day (bpd), down nearly a third from peak output of about 3.4 million bpd in 2004.
Velazquez expressed confidence that the company's near-term focus will prove successful.
"The most important thing is we're convinced of what we're doing," he said.
Pemex, the world's most indebted oil company, has faced mounting pressure to improve its finances and invest more in its profitable exploration and production business.
Earlier this month, Fitch Ratings downgraded Pemex's roughly $80 billion of bonds to speculative grade - or "junk" status. A second downgrade from another ratings agency would trigger forced selling from funds whose mandates prohibit them from holding such assets.
Among many fixed-income investors, Pemex debt is already trading like a junk asset.
Velazquez added that Pemex's expects to invest between $13.2 billion and $13.7 billion (250 billion-260 billion pesos) annually in exploration and production over the next few years.
Pemex's exploration and production budget this year is around $14.2 billion. ($1 = 19.0100 Mexican pesos)
(Reporting by Ana Isabel Martinez; writing by David Alire Garcia; editing by Dan Flynn and G Crosse)