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fall@ (Adds details about the snacks business, shares)
June 26 (Reuters) - Cheerios cereal maker General Mills Inc reported quarterly sales below Wall Street estimates on Wednesday, hit by lower snacks demand in North America, sending shares down 6% before the bell.
Consumers' growing preference for healthier breakfast and snacking options has hit all packaged food companies lately, including General Mills.
In its efforts to lure back customers, the company has introduced premium versions of its yogurt in sea salt caramel and dark chocolate raspberry flavors and also new store displays for its snacks and cereals.
Still, the snack business remained a dark spot in the company's fourth-quarter results.
Organic net sales, excluding revenue from acquisitions, fell 2% to $2.34 billion in the quarter for its North America retail segment - its lowest in nearly three years.
For interactive graphic click link: https://tmsnrt.rs/2X7eHYt
Net sales rose 7% to $4.16 billion, but missed the average analyst estimate of $4.24 billion, according to Refinitiv IBES data. The rise was largely fueled by a 38% increase in sales of Blue Buffalo pet foods.
The company bought Blue Buffalo last year to diversify its portfolio and reduce its dependence on snack, cereal and yogurt businesses.
Net earnings attributable to the company rose to $570.2 million, or 94 cents per share, in the fourth quarter ended May 26, from $354.4 million, or 59 cents per share, a year earlier.
For the quarter, the company earned 83 cents per share, excluding one-time items, above the estimate of 77 cents.
(Reporting by Nivedita Balu in Bengaluru; Editing by Shinjini Ganguli)