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Goldman upgrades Procter & Gamble, predicting a 'double-digit' return

Key Points
  • Goldman Sachs upgraded Procter & Gamble to "buy" from "neutral."
  • The firm raised its target price to $125 from $114.
  • "PG has been a clear benefactor of the recent acceleration in end-market growth, and we expect the market to continue to grow in the 3%-plus range in the future," analysts at Goldman Sachs said.
Procter & Gamble

Goldman Sachs upgraded Procter & Gamble on Friday and said the consumer staples giant offers shareholders a "potential double-digit return."

"We believe there is a role in investors' portfolios for a large liquid global staples company such as this and note that PG remains the most underweight US listed mega-cap global consumer packaged goods company among mutual funds," Goldman said in a note to clients. The firm boosted its rating to "buy" from "neutral," and also raised its 12-month target price to $125 a share from $114 a share.

Many investors had raised concerns in recent years over P&G's lack of ability to "grow volume profitably," Goldman said.

"But we now expect to see a change in this trend, and we forecast organic volume and profit dollar growth in 12 of the next 13 quarters," it said.

Shares of the company are up 0.84% to $110.73 in early trading. Procter & Gamble had raised concerns in the past about the effects of the U.S-China trade war but the stock is up more than 20% this year.

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Tech

P&G's latest ad takes on racial bias against black men in America

Key Points
  • Procter & Gamble's "The Look" explores bias against black men in America.
  • The company has explored this topic before, including with a video on black parents having conversations with their children about the racial bias they might face.
  • This spot was created with Saturday Morning, a creative group that seeks to change perceptions on racial bias and injustice.